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BBA

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BBA in FinTech

This sepecialzation blends finance and technology to prepare students for the rapidly evolving financial services industry. Covering blockchain, digital payments, robo-advisors, and AI in finance, it equips students with skills in financial analytics, app-based banking, and regulatory technologies. Students explore real-world FinTech applications through case studies and industry projects, positioning them for careers in digital banking, financial startups, and technology-led investment firms. The curriculum bridges core financial knowledge with cutting-edge digital innovation.

BBA in Marketing

Focused on contemporary marketing practices, this sepecialzation builds expertise in branding, consumer behavior, digital marketing, market research, and strategic communication. Students learn to develop customer-centric campaigns, manage product lifecycles, and leverage data-driven decision-making. Through internships, live case studies, and industry certifications, the course empowers students to thrive in competitive marketing roles across sectors. Emphasis is placed on both traditional and digital platforms to build a holistic marketing foundation.

BBA in Human Resource Management

This sepecialzation develops future HR professionals skilled in talent acquisition, employee engagement, organizational behavior, and performance management. Students learn to align people strategy with business goals, navigate labor laws, and build inclusive workplace cultures. With practical exposure to HR tech, training design, and leadership development, graduates are prepared for roles in recruitment, HR analytics, and organizational development. The curriculum balances theory with real-world HR challenges and solutions.

BBA in Entrepreneurship & Innovation Management

Tailored for aspiring entrepreneurs and changemakers, this sepecialzation cultivates skills in business ideation, venture creation, innovation strategy, and startup management. Students are encouraged to build and test their business ideas while learning from startup founders, mentors, and accelerators. The curriculum includes funding models, design thinking, lean startup methods, and business scalability. It fosters a risk-taking mindset and prepares students to lead or launch innovative ventures in diverse industries.